{"id":1004449,"date":"2019-09-08T11:51:06","date_gmt":"2019-09-08T15:51:06","guid":{"rendered":"https:\/\/digitalreadymarketing.com\/?page_id=1004449"},"modified":"2024-03-12T15:16:39","modified_gmt":"2024-03-12T19:16:39","slug":"keyword-research-guide","status":"publish","type":"page","link":"https:\/\/digitalreadymarketing.com\/seo-guides\/keyword-research-guide\/","title":{"rendered":"Keyword Research Guide For Beginners"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k09vujtj-6d705ec9f255a9d9bf230bc8cdb4374f\">\n.avia-section.av-k09vujtj-6d705ec9f255a9d9bf230bc8cdb4374f{\nbackground-color:#000000;\nbackground-image:unset;\n}\n.avia-section.av-k09vujtj-6d705ec9f255a9d9bf230bc8cdb4374f .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k09vujtj-6d705ec9f255a9d9bf230bc8cdb4374f main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-section-color-overlay-active container_wrap sidebar_right'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004449'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-92gjcobl-96bd30ed415ac5831922feb71834e306\">\n.flex_column.av-92gjcobl-96bd30ed415ac5831922feb71834e306{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-92gjcobl-96bd30ed415ac5831922feb71834e306 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k09vrvkc-9810dd36db8c8020a370167f18136544' ><div class='avia_textblock' ><h1><span style=\"color: #ffffff;\">Keyword Research Guide for Beginners &#8211; Find Target Keyword Phrases<\/span><\/h1>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8gv8rk81-837cf7fdc47b19d5804eaa678835ad1f\">\n.flex_column.av-8gv8rk81-837cf7fdc47b19d5804eaa678835ad1f{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8gv8rk81-837cf7fdc47b19d5804eaa678835ad1f av_one_half  avia-builder-el-3  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k09w9qah-28e209d823ff376e5d0f36761690f401' ><div class='avia_textblock' ><p><span style=\"color: #ffffff;\">Have you been trying to rank your site for certain keywords? For many people finding the right keyword phrases to rank for is like a magic. So many people get discouraged and started to look for\u00a0a keyword research service.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">In this beginner&#8217;s keyword research guide, I will show you not only basics, but also some advanced techniques\u00a0that I use for my sites and my clients&#8217;.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-6kzq8ald-daae4be1c29a86a88e2e0a8d1b2b297d main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004449'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5n8zzvvl-182911fa2adb457703b21677fdd110a7\">\n.flex_column.av-5n8zzvvl-182911fa2adb457703b21677fdd110a7{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5n8zzvvl-182911fa2adb457703b21677fdd110a7 av_one_half  avia-builder-el-6  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k09vzdji-c6ca6079431f20252fc8237da1414572' ><div class='avia_textblock' ><h2 class=\"title style-scope ytd-video-primary-info-renderer\">Purchase Funnel<\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to keyword research, it\u2019s useful to define what kind of keywords we are looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Purchase Funnel describes the stages of the customer experience from knowing your business (awareness) to purchasing your product\/service.<\/span><\/p>\n<p>If you are planning to create product pages or service pages, you would want to search for keywords that are closer to the end of the purchase funnel, whereas if you are creating blog posts that provide information, keywords that fit in the early to mid purchase funnel steps would be more ideal.<\/p>\n<p>This video explains what purchase funnel is and provides an example of what kind of keywords are aligned with what stage of the purchase funnel.<\/p>\n<div class=\"show_more\"><p class=\"wpsm-show\" style=\"color: #cc0000; font-size: 100%; text-align: left;\"> More<\/p><div class=\"wpsm-content\"><\/p>\n<p><span style=\"font-weight: 400;\">Common stages of Purchase Funnel are:<\/span><\/p>\n<ol>\n<li>\n<h2><strong>Informational<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Awareness and interest of the consumer on a product\/service<\/span><\/p>\n<p><strong>Awareness<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This stage is the process wherein the potential buyer applies a search for information on a product\/service through internet or referrals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This is where your marketing efforts such as advertisements, flyers, social media or media mentions are involved<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Lead generation<\/span><\/li>\n<\/ul>\n<p><strong>Interest<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">From the broad search of a product\/service, consumers begin to shortlist their search to specific companies\/stores and reviews where they can buy according to their requirements. This becomes an opportunity for you as a seller or service provider to develop a relationship with the consumers and introduce its positioning.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h2><strong>Intent<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Product\/Service consideration and intent takes place<\/span><\/p>\n<p><strong>Consideration<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Potential buyers leads to be your prospect as they begin to narrow down their options and start comparing stores or sellers side by side. Ie checking store reviews, checking prices, store policies\/warranties<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Capturing these potential buyers from generated leads may be done through email marketing \u2013 targeting these targets specifically with your current promos or new launches within your email campaigns.<\/span><\/li>\n<\/ul>\n<p><strong>Intent<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prospect then begins to show substantial interest or has the intentions of buying the product by getting one-on-one demos or adding the product in the cart.<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h2><strong>Purchase<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This stage involves evaluation of product and acquiring the product\/service<\/span><\/p>\n<p><strong>Evaluation<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decision-making takes place. Prospect begins to weigh in considerations whether to but the product or not.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This is the stage where seller or service provider pitches in proven sales strategy in convincing the buyer that their product is the best choice there is.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buyer proceeds to checkout for shipping options or asks for a contract proposal from service provider.<\/span><\/li>\n<\/ul>\n<p><strong>Purchase<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The prospect has become a customer and transactions has been completed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After-sales support may also take place in this stage. Smooth and positive customer experience leads to referrals for more future purchases and sales.<\/span><\/li>\n<\/ul>\n<p> <p class=\"wpsm-hide\" style=\"color: #cc0000; font-size: 100%; text-align: left;\"> Less<\/p><\/div><\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hs1ku5d-09295c379287d390bf1bcac5eeac047f\">\n.flex_column.av-hs1ku5d-09295c379287d390bf1bcac5eeac047f{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-hs1ku5d-09295c379287d390bf1bcac5eeac047f av_one_half  avia-builder-el-8  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k0b5xawl-c09502e7a2d56188c484450332db183f' ><div class='avia_textblock' >\n<p style=\"text-align: center;\"><div class='code-block code-block-4' style='margin: 8px 0; clear: both;'>\n\n\n<center>\n<a href=\"https:\/\/digitalreadymarketing.com\/pricing\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4002\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png\" alt=\"DRM-members-only\" width=\"476\" height=\"266\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png 476w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only-300x168.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a>\n\n\n<h3><a href=\"https:\/\/digitalreadymarketing.com\/\/pricing\/\">Join Membership >><\/a><\/h3>\n<\/center>\n<br><\/br>\n<\/div>\n<br \/>\n<br \/>\n<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k09w1192-7860812f15fd5e029c1794a9e164307f\">\n.avia-section.av-k09w1192-7860812f15fd5e029c1794a9e164307f{\nbackground-color:#cccccc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k09w1192-7860812f15fd5e029c1794a9e164307f main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004449'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b\">\n.flex_column.av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b av_one_half  avia-builder-el-11  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k09vzdji-dff88c34b91f996c5d87428224f3ab84' ><div class='avia_textblock' ><h2 class=\"title style-scope ytd-video-primary-info-renderer\">Buyer Personas<\/h2>\n<p class=\"title style-scope ytd-video-primary-info-renderer\">When it comes to keyword research, it\u2019s useful to define what kind of keywords we are looking for.Knowing and having a deep understanding of who your customers are. This step is essential since there is no \u201cstandard\u201d strategy for this since everyone has different market (or customers) to target. For one product that you sell, you still have various subsets of customers who buys from you for different reasons such as customer background, location, age belief, status, interest, need, &#8212;&#8211; the list is never-ending. Benefits of gathering and refining data of buyer persona can give you:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> a better idea on HOW to capture your target market<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">identify potential gaps you have with your current content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">create content that addresses specifically to your target market\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"title style-scope ytd-video-primary-info-renderer\">In this video, we will discuss how to use Facebook data to help us create a Buyer Persona, which can help you write content that could resonate better with your audience, or help the content creators you hire to do a better job aligning the tone of the content to your target audience.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bkn2hep-11fad3e319336c19b456646faafa0991\">\n.flex_column.av-2bkn2hep-11fad3e319336c19b456646faafa0991{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2bkn2hep-11fad3e319336c19b456646faafa0991 av_one_half  avia-builder-el-13  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k0b5xawl-c09502e7a2d56188c484450332db183f' ><div class='avia_textblock' ><p style=\"font-weight: 400; font-size: 14px;\"><\/p>\n<p style=\"font-weight: 400; font-size: 14px; text-align: center;\"><div class='code-block code-block-4' style='margin: 8px 0; clear: both;'>\n\n\n<center>\n<a href=\"https:\/\/digitalreadymarketing.com\/pricing\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4002\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png\" alt=\"DRM-members-only\" width=\"476\" height=\"266\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png 476w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only-300x168.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a>\n\n\n<h3><a href=\"https:\/\/digitalreadymarketing.com\/\/pricing\/\">Join Membership >><\/a><\/h3>\n<\/center>\n<br><\/br>\n<\/div>\n<\/p>\n<p style=\"font-weight: 400; font-size: 14px;\"><br \/>\n<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k09w1192-c2c15065a4f1bdfdaebdfdc7d36ab73e\">\n.avia-section.av-k09w1192-c2c15065a4f1bdfdaebdfdc7d36ab73e{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-k09w1192-c2c15065a4f1bdfdaebdfdc7d36ab73e main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004449'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b\">\n.flex_column.av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b av_one_half  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k09vzdji-c6ca6079431f20252fc8237da1414572' ><div class='avia_textblock' ><h2 class=\"title style-scope ytd-video-primary-info-renderer\">What keyword research tools to use?<\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; background-color: #ffffff; margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"white-space: pre-wrap;\">Keyword research plays an essential role in bringing in traffic to your website. Which is why you need an efficient and reliable keyword research tool that will bring in good results. While many have provided great praises on Google Keyword Planner with its various functionalities and convenience, it actually has a few but considerable drawbacks. Such as:<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 12pt 0pt 0pt;\">\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword planner is more suitable for PPC keyword research than for organic SEO research. That said you need an Adwords account. With that said, competition analysis will also be based on paid search<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does not show average monthly searches since there is Ads associated <\/span><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"white-space: pre-wrap;\">This video suggests a few PAID and FREE tools that you can use for an effective keyword research analysis.<\/span><\/p>\n<h3>\u00a0<\/h3>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bkn2hep-11fad3e319336c19b456646faafa0991\">\n.flex_column.av-2bkn2hep-11fad3e319336c19b456646faafa0991{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2bkn2hep-11fad3e319336c19b456646faafa0991 av_one_half  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k0b5xawl-c09502e7a2d56188c484450332db183f' ><div class='avia_textblock' ><p style=\"font-weight: 400; font-size: 14px;\"><\/p>\n<p style=\"font-weight: 400; font-size: 14px; text-align: center;\"><div class='code-block code-block-4' style='margin: 8px 0; clear: both;'>\n\n\n<center>\n<a href=\"https:\/\/digitalreadymarketing.com\/pricing\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4002\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png\" alt=\"DRM-members-only\" width=\"476\" height=\"266\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png 476w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only-300x168.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a>\n\n\n<h3><a href=\"https:\/\/digitalreadymarketing.com\/\/pricing\/\">Join Membership >><\/a><\/h3>\n<\/center>\n<br><\/br>\n<\/div>\n<\/p>\n<p style=\"font-weight: 400; font-size: 14px;\"><br \/>\n<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k09w1192-7860812f15fd5e029c1794a9e164307f\">\n.avia-section.av-k09w1192-7860812f15fd5e029c1794a9e164307f{\nbackground-color:#cccccc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-k09w1192-7860812f15fd5e029c1794a9e164307f main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004449'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b\">\n.flex_column.av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b av_one_half  avia-builder-el-21  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k09vzdji-c6ca6079431f20252fc8237da1414572' ><div class='avia_textblock' ><h2 class=\"title style-scope ytd-video-primary-info-renderer\">Keyword Research without Paying for a Tool<\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"white-space: pre-wrap;\">Keyword research tools such as Ahrefs and Semrush are very useful when it comes to keyword research but they are pretty expensive. This video talks about:<\/span>\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0<\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A free but effective keyword research called Google search operators tool everybody can use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How using this advanced commands to further refine and filter out your search result.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to gauge the level of competition of the target keyword by knowing how many websites use that certain keyword. The higher the number of search results = the more difficult it is for you to rank on that keyword<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"white-space: pre; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px;\">BONUS: The <\/span><a style=\"white-space: pre; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px;\" href=\"..\/keyword-difficulty-tool\/\">keyword difficulty tool <\/a><span style=\"white-space: pre; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px;\">we developed as demonstrated in the video.<\/span><\/span><\/p>\n<h3>\u00a0<\/h3>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bkn2hep-11fad3e319336c19b456646faafa0991\">\n.flex_column.av-2bkn2hep-11fad3e319336c19b456646faafa0991{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2bkn2hep-11fad3e319336c19b456646faafa0991 av_one_half  avia-builder-el-23  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k0b5xawl-c09502e7a2d56188c484450332db183f' ><div class='avia_textblock' ><p style=\"font-weight: 400; font-size: 14px;\"><\/p>\n<p style=\"font-weight: 400; font-size: 14px; text-align: center;\"><div class='code-block code-block-4' style='margin: 8px 0; clear: both;'>\n\n\n<center>\n<a href=\"https:\/\/digitalreadymarketing.com\/pricing\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4002\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png\" alt=\"DRM-members-only\" width=\"476\" height=\"266\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png 476w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only-300x168.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a>\n\n\n<h3><a href=\"https:\/\/digitalreadymarketing.com\/\/pricing\/\">Join Membership >><\/a><\/h3>\n<\/center>\n<br><\/br>\n<\/div>\n<\/p>\n<p style=\"font-weight: 400; font-size: 14px;\"><br \/>\n<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k09w1192-c2c15065a4f1bdfdaebdfdc7d36ab73e\">\n.avia-section.av-k09w1192-c2c15065a4f1bdfdaebdfdc7d36ab73e{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-k09w1192-c2c15065a4f1bdfdaebdfdc7d36ab73e main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004449'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b\">\n.flex_column.av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b av_one_half  avia-builder-el-26  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k09vzdji-c6ca6079431f20252fc8237da1414572' ><div class='avia_textblock' ><h2 class=\"title style-scope ytd-video-primary-info-renderer\">Keyword Research for a New Page<\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"white-space: pre-wrap;\">When it comes to SEO, there are many tools, may it be paid or free, that can help you research opportunities. The options are endless. This video shows you:<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0<\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A step-by-step process on executing an effective keyword research for your website or website page using Ahrefs.com <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to identify a superb seed keyword to populate your keyword list <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to navigate and interpret data coming from Ahrefs<\/span><\/li>\n<\/ul>\n<h3>\u00a0<\/h3>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bkn2hep-11fad3e319336c19b456646faafa0991\">\n.flex_column.av-2bkn2hep-11fad3e319336c19b456646faafa0991{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2bkn2hep-11fad3e319336c19b456646faafa0991 av_one_half  avia-builder-el-28  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k0b5xawl-c09502e7a2d56188c484450332db183f' ><div class='avia_textblock' ><p style=\"font-weight: 400; font-size: 14px;\"><\/p>\n<p style=\"font-weight: 400; font-size: 14px; text-align: center;\"><div class='code-block code-block-4' style='margin: 8px 0; clear: both;'>\n\n\n<center>\n<a href=\"https:\/\/digitalreadymarketing.com\/pricing\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4002\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png\" alt=\"DRM-members-only\" width=\"476\" height=\"266\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png 476w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only-300x168.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a>\n\n\n<h3><a href=\"https:\/\/digitalreadymarketing.com\/\/pricing\/\">Join Membership >><\/a><\/h3>\n<\/center>\n<br><\/br>\n<\/div>\n<\/p>\n<p style=\"font-weight: 400; font-size: 14px;\"><br \/>\n<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k09w1192-7860812f15fd5e029c1794a9e164307f\">\n.avia-section.av-k09w1192-7860812f15fd5e029c1794a9e164307f{\nbackground-color:#cccccc;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-k09w1192-7860812f15fd5e029c1794a9e164307f main_color avia-section-default avia-no-border-styling  avia-builder-el-30  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004449'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b\">\n.flex_column.av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b av_one_half  avia-builder-el-31  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k09vzdji-c6ca6079431f20252fc8237da1414572' ><div class='avia_textblock' ><h2 class=\"title style-scope ytd-video-primary-info-renderer\">Keyword Research for an Existing Page<\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"white-space: pre-wrap;\">With the ever-changing and fast-paced virtual environment we are in today, it is advisable to regularly review your content\u2019 check its traffic and indexation in Google search. This video shows you:<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0<\/p>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The importance of identifying what keywords the page is already ranking for<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to check these keywords by using Google Search Console platform and tools such as Ahrefs and Semrush.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to navigate and interpret data from Google Search console<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bkn2hep-11fad3e319336c19b456646faafa0991\">\n.flex_column.av-2bkn2hep-11fad3e319336c19b456646faafa0991{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2bkn2hep-11fad3e319336c19b456646faafa0991 av_one_half  avia-builder-el-33  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k0b5xawl-c09502e7a2d56188c484450332db183f' ><div class='avia_textblock' ><p style=\"font-weight: 400; font-size: 14px;\"><\/p>\n<p style=\"font-weight: 400; font-size: 14px; text-align: center;\"><div class='code-block code-block-4' style='margin: 8px 0; clear: both;'>\n\n\n<center>\n<a href=\"https:\/\/digitalreadymarketing.com\/pricing\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4002\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png\" alt=\"DRM-members-only\" width=\"476\" height=\"266\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only.png 476w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2015\/12\/DRM-members-only-300x168.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a>\n\n\n<h3><a href=\"https:\/\/digitalreadymarketing.com\/\/pricing\/\">Join Membership >><\/a><\/h3>\n<\/center>\n<br><\/br>\n<\/div>\n<\/p>\n<p style=\"font-weight: 400; font-size: 14px;\"><br \/>\n<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k09w1192-62eae79385718fe76e45663c7889e7fd\">\n.avia-section.av-k09w1192-62eae79385718fe76e45663c7889e7fd{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='gap'  class='avia-section av-k09w1192-62eae79385718fe76e45663c7889e7fd main_color avia-section-default avia-no-border-styling  avia-builder-el-35  el_after_av_section  el_before_av_comments_list  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1004449'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b\">\n.flex_column.av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-34tshvvl-87f8c95b7e33824607feaa3d19243a5b av_one_half  avia-builder-el-36  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k09vzdji-c6ca6079431f20252fc8237da1414572' ><div class='avia_textblock' ><h2 class=\"title style-scope ytd-video-primary-info-renderer\">Content Gap Analysis<\/h2>\n<p>In this video I am going to show you how to conduct a content gap analysis so you can steal keywords from your competitors.<\/p>\n<p>If you are a memeber, you can download the excel file shown in the video from the link below.<\/p>\n<p>Also, here is a <a style=\"white-space: pre;\" href=\"https:\/\/digitalreadymarketing.com\/go\/semrush14\">link to 14 days of FREE trial for SEMrush Pro >><\/a><\/p>\n<p><br \/>\n<div class=\"su-button-center\"><a href=\"https:\/\/digitalreadymarketing.com\/pricing\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2def37;border-color:#24c02c;border-radius:12px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 30px;font-size:22px;line-height:44px;border-color:#6cf473;border-radius:12px;text-shadow:0px 2px 0px #000000\"> Join Membership To Download >><\/span><\/a><\/div><br \/>\n<br \/>\n<\/p>\n<h2>Content Gap Analysis Outline<\/h2>\n<div class=\"show_more\"><p class=\"wpsm-show\" style=\"color: #cc0000; font-size: 100%; text-align: left;\"> More<\/p><div class=\"wpsm-content\"><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Data Tab<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">1)<\/span><span style=\"font-size: 6.999999999999999pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> \u00a0 \u00a0 <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Gather keywords using SEMrush<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">2)<\/span><span style=\"font-size: 6.999999999999999pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> \u00a0 \u00a0 <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Identify competitors and gather their keywords<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">3)<\/span><span style=\"font-size: 6.999999999999999pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> \u00a0 \u00a0 <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Copy and paste all the metrics<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Keyword Processor Tab<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">4)<\/span><span style=\"font-size: 6.999999999999999pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> \u00a0 \u00a0 <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Use Excel \u201cText to Columns\u201d to get single keywords<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">5)<\/span><span style=\"font-size: 6.999999999999999pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> \u00a0 \u00a0 <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Use Excel \u201cGo to special\u201d to remove blanks<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">6)<\/span><span style=\"font-size: 6.999999999999999pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> \u00a0 \u00a0 <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Compile all the keywords into one column<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Clean Single Keywords Tab<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">7)<\/span><span style=\"font-size: 6.999999999999999pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0 <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Remove stop words (commonly used word &#8211; \u201cis\u201d \u201cthe\u201d \u201cor\u201d etc) from the list of keywords<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Single KW Pivot Tab<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">8) Use pivot table to get total count of each keyword\u00a0<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">9) Filter for \u201cKeep\u201d only keywords<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Categorization Tab<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">10)<\/span> <span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Categorize the keywords<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">11) Filter only the categorized keywords<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Data Tab + Final Table Tab<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">12)<\/span><span style=\"font-size: 6.999999999999999pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0 <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Copy and paste the categorized keywords (Paste special &#8211; \u201cvalues\u201d)<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">13)<\/span><span style=\"font-size: 6.999999999999999pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0 <\/span><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Use the pivot table to create a summary table<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"> <p class=\"wpsm-hide\" style=\"color: #cc0000; font-size: 100%; text-align: left;\"> Less<\/p><\/div><\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bkn2hep-11fad3e319336c19b456646faafa0991\">\n.flex_column.av-2bkn2hep-11fad3e319336c19b456646faafa0991{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2bkn2hep-11fad3e319336c19b456646faafa0991 av_one_half  avia-builder-el-38  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-k0b5xawl-c09502e7a2d56188c484450332db183f' ><div class='avia_textblock' ><p style=\"font-weight: 400; font-size: 14px;\">\n<div class='avia-iframe-wrap'><iframe 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