{"id":1617,"date":"2014-09-12T15:48:09","date_gmt":"2014-09-12T19:48:09","guid":{"rendered":"http:\/\/digitalreadymarketing.com\/?page_id=1617"},"modified":"2020-02-18T14:00:33","modified_gmt":"2020-02-18T19:00:33","slug":"international-seo-local-seo","status":"publish","type":"page","link":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/","title":{"rendered":"What Are International SEO And Local SEO?"},"content":{"rendered":"<div class=\"one_half\">\n<h2>International SEO<\/h2>\n<p><a href=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/international-ball.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1637\" src=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/international-ball.jpg\" alt=\"international ball\" width=\"235\" height=\"235\" \/><\/a><\/p>\n<p>If your site provides service in language other than English or operate in countries other than US, you need international SEO.<\/p>\n<p>International SEO mainly concerns international Google sites because of Google&#8217;s market share globally.<\/p>\n<p>International SEO may sound scary especially if you are not familiar with the local language, but many of the SEO principals still applies.<\/p>\n<p>One of the most common mistakes that we see in international SEO is actually in English. It is a misconception that every English speaking country speak the SAME English.<\/p>\n<p>Moreover, many companies utilize the same English content across their international site which causes self-competition issue, which we will discuss more.<\/p>\n<h2>Site architecture for international SEO<\/h2>\n<p>There are three ways to target international visitors via the site\u2019s structure as indicated below. Each way has its advantages and disadvantages\u00a0depending on how you want to target the international audience.<\/p>\n<ul>\n<li><strong>Sub-directories <\/strong><\/li>\n<\/ul>\n<p>Example:<\/p>\n<p>http:\/\/www.example.com\/<span style=\"color: #ff0000;\">en<\/span>\/\u00a0(English page)<\/p>\n<p>http:\/\/www.example.com\/<span style=\"color: #ff0000;\">es<\/span>\/\u00a0(Spanish page).<\/p>\n<ul>\n<li><strong>Sub-domains<\/strong><\/li>\n<\/ul>\n<p>http:\/\/br.example.com\/ (Brazil site)<\/p>\n<ul>\n<li><strong>ccTLDs<\/strong><\/li>\n<\/ul>\n<p>http:\/\/www.example.com (USA)<\/p>\n<p>http:\/\/www.example.com.mx (Mexico)<\/p>\n<h2>Local international search engines<\/h2>\n<p>In certain countries, Google is no the dominant search engine in which case we need to understand how local search engine works in order to enter the local market.<\/p>\n<p>For example: Yahoo! in Japan, Naver in Korea, Baidu in China, and Yandex in Russia.<\/p>\n<p>In most cases, the foundation of SEO still applies, but it is important to understand the difference between these search engines and Google in order to create and optimize your site to rank high.<\/p>\n<h2>Resolving self-competition<\/h2>\n<p>When your business is targeting multiple countries that have the common language (US, UK and Canada for example), from business operation standpoint it makes sense to just use the exact content to save resource. However, this could lead to self competition and results in the site that has the highest authority out ranking other country site.<\/p>\n<p>Image below shows IBM&#8217;s US site out ranking its Canadian site on Google.ca for search query &#8220;IBM counsulting&#8221;. This could potentially cause poor user experience, lost leads and sales.<\/p>\n<p>We can help you resolve this issue by implementing hreflang annotation.<\/p>\n<p><a href=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/IBM-US-site-out-rank-canada-site.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3049\" src=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/IBM-US-site-out-rank-canada-site-201x300.png\" alt=\"IBM- US site out rank canada site\" width=\"201\" height=\"300\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/IBM-US-site-out-rank-canada-site-201x300.png 201w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/IBM-US-site-out-rank-canada-site.png 677w\" sizes=\"(max-width: 201px) 100vw, 201px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"one_half column-last\">\n<h2>Local SEO<\/h2>\n<p><a href=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1638 size-full\" src=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local.jpg\" alt=\"local\" width=\"236\" height=\"214\" \/><\/a><\/p>\n<p>If you have a brick and mortar business, you should consider utilizing Local SEO to boost your online traffic. Below is a list of local search results that Google shows on its search results. Your site will not appear under these results if it is not optimized for local search.<\/p>\n<h3>1) Local Carousel<\/h3>\n<p><a href=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-carousel1.png\"><img decoding=\"async\" class=\"alignnone wp-image-3042 size-medium\" src=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-carousel1-300x225.png\" alt=\"local SEO carousel\" width=\"300\" height=\"225\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-carousel1-300x225.png 300w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-carousel1-65x50.png 65w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-carousel1.png 523w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>It appear\u00a0on the\u00a0SERP. As you can see it pulls data from Google<\/p>\n<h3>2) Local knowledge panel<\/h3>\n<p><a href=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-SEO-knowledge-panel.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3043\" src=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-SEO-knowledge-panel-141x300.png\" alt=\"local SEO knowledge panel\" width=\"141\" height=\"300\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-SEO-knowledge-panel-141x300.png 141w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-SEO-knowledge-panel.png 421w\" sizes=\"(max-width: 141px) 100vw, 141px\" \/><\/a><\/p>\n<p>A local listing and map pin with a Knowledge Graph panel showing on the right hand side. As shown below, the local listing with a map pin could appear on position other than the first position.<\/p>\n<h3>3) Local packed results<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-3044\" src=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-packed-results-300x258.png\" alt=\"SEO local packed results\" width=\"300\" height=\"258\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-packed-results-300x258.png 300w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/local-packed-results.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>One of the most familiar local results that is blended with organic results. The typical pack are 3 or 7 results\u00a0and can appear on any position within the organic results. There was a report that post Pigeon algorithm update, appearance of these packs <a href=\"http:\/\/www.getitc.com\/blog\/marketing\/2014\/08\/04\/how-googles-pigeon-may-impact-your-insurance-agency-website#.VAXKFfldV8E\" target=\"_blank\" rel=\"noopener noreferrer\">have decreased noticeably<\/a>.<\/p>\n<h3>4) Local near results<\/h3>\n<p><a href=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/SEO-local-near-results-pack.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3045\" src=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/SEO-local-near-results-pack-300x152.png\" alt=\"SEO local near results pack\" width=\"300\" height=\"152\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/SEO-local-near-results-pack-300x152.png 300w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/SEO-local-near-results-pack.png 499w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The results shown in this block is purely local data pulled from Google Maps.<\/p>\n<h3>5) Google Map + pins<\/h3>\n<p><a href=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/SEO-google-map-results.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3046\" src=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/SEO-google-map-results-300x226.png\" alt=\"SEO google map results\" width=\"300\" height=\"226\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/SEO-google-map-results-300x226.png 300w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/SEO-google-map-results-65x50.png 65w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/SEO-google-map-results.png 444w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/Google-map-location-details.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3047\" src=\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/Google-map-location-details-300x187.png\" alt=\"Google map location details\" width=\"300\" height=\"187\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/Google-map-location-details-300x187.png 300w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/Google-map-location-details-320x200.png 320w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/Google-map-location-details.png 972w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The Google map box appears on the right hand side of SERP. Clicking on the pin will direct the user to full screen of Google Map along with the location information box.<\/p>\n<\/div><div class=\"clear\"><\/div>\n<div class=\"divider\"><\/div>\n<h2>Our aim is to save you time<\/h2>\n<p>Instead of wondering around the web to find out how to implement SEO, join us to get direct feedback on your questions. Stop wasting time on SEO and start working on your business.<\/p>\n<div class=\"button-center\"><a href=\"http:\/\/digitalreadymarketing.com\/pricing\/\" target=\"_self\" class=\"buttons btn_green center\"><span class=\"left\">Become A Member<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our aim is to save you time Instead of wondering around the web to find out how to implement SEO, join us to get direct feedback on your questions. Stop wasting time on SEO and start working on your business. &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1004452,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1617","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are International SEO and Local SEO? - Digital Ready Marketing<\/title>\n<meta name=\"description\" content=\"International SEO and Local SEO is different from the general SEO. Find out why they are different.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are International SEO and Local SEO? - Digital Ready Marketing\" \/>\n<meta property=\"og:description\" content=\"International SEO and Local SEO is different from the general SEO. Find out why they are different.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Ready Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-18T19:00:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@digitalreadyseo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/\",\"url\":\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/\",\"name\":\"What are International SEO and Local SEO? - Digital Ready Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/digitalreadymarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/international-ball.jpg\",\"datePublished\":\"2014-09-12T19:48:09+00:00\",\"dateModified\":\"2020-02-18T19:00:33+00:00\",\"description\":\"International SEO and Local SEO is different from the general SEO. Find out why they are different.\",\"breadcrumb\":{\"@id\":\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#primaryimage\",\"url\":\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/international-ball.jpg\",\"contentUrl\":\"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/international-ball.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digitalreadymarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actionable SEO Guides\",\"item\":\"https:\/\/digitalreadymarketing.com\/seo-guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Are International SEO And Local SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalreadymarketing.com\/#website\",\"url\":\"https:\/\/digitalreadymarketing.com\/\",\"name\":\"Digital Ready Marketing\",\"description\":\"We Help The Small Guys To Win Big\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalreadymarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are International SEO and Local SEO? - Digital Ready Marketing","description":"International SEO and Local SEO is different from the general SEO. Find out why they are different.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/","og_locale":"en_US","og_type":"article","og_title":"What are International SEO and Local SEO? - Digital Ready Marketing","og_description":"International SEO and Local SEO is different from the general SEO. Find out why they are different.","og_url":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/","og_site_name":"Digital Ready Marketing","article_modified_time":"2020-02-18T19:00:33+00:00","twitter_card":"summary_large_image","twitter_site":"@digitalreadyseo","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/","url":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/","name":"What are International SEO and Local SEO? - Digital Ready Marketing","isPartOf":{"@id":"https:\/\/digitalreadymarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#primaryimage"},"image":{"@id":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#primaryimage"},"thumbnailUrl":"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/international-ball.jpg","datePublished":"2014-09-12T19:48:09+00:00","dateModified":"2020-02-18T19:00:33+00:00","description":"International SEO and Local SEO is different from the general SEO. Find out why they are different.","breadcrumb":{"@id":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#primaryimage","url":"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/international-ball.jpg","contentUrl":"http:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/09\/international-ball.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/digitalreadymarketing.com\/seo-guides\/international-seo-local-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitalreadymarketing.com\/"},{"@type":"ListItem","position":2,"name":"Actionable SEO Guides","item":"https:\/\/digitalreadymarketing.com\/seo-guides\/"},{"@type":"ListItem","position":3,"name":"What Are International SEO And Local SEO?"}]},{"@type":"WebSite","@id":"https:\/\/digitalreadymarketing.com\/#website","url":"https:\/\/digitalreadymarketing.com\/","name":"Digital Ready Marketing","description":"We Help The Small Guys To Win Big","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalreadymarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/digitalreadymarketing.com\/wp-json\/wp\/v2\/pages\/1617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalreadymarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalreadymarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalreadymarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalreadymarketing.com\/wp-json\/wp\/v2\/comments?post=1617"}],"version-history":[{"count":0,"href":"https:\/\/digitalreadymarketing.com\/wp-json\/wp\/v2\/pages\/1617\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/digitalreadymarketing.com\/wp-json\/wp\/v2\/pages\/1004452"}],"wp:attachment":[{"href":"https:\/\/digitalreadymarketing.com\/wp-json\/wp\/v2\/media?parent=1617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}