{"id":2004692,"date":"2020-04-27T11:37:53","date_gmt":"2020-04-27T15:37:53","guid":{"rendered":"https:\/\/digitalreadymarketing.com\/?p=2004692"},"modified":"2020-04-25T12:38:57","modified_gmt":"2020-04-25T16:38:57","slug":"how-to-track-keyword-ranking","status":"publish","type":"post","link":"https:\/\/digitalreadymarketing.com\/how-to-track-keyword-ranking\/","title":{"rendered":"How To Track Keyword Ranking?"},"content":{"rendered":"

Tracking keyword performance is essential when it comes to measuring and monitoring SEO efforts.<\/p>\n

Many people ask which keyword tracking platform is the best on the market (I use SEMrush<\/a> by the way) and there is a lot of information out there for that, but not as many people discuss one of the most commonly asked questions, which is how to select which keywords to track.<\/p>\n

In my opinion, there should be at least two groups of keywords to track.<\/p>\n

    \n
  1. Keyword group that represents your site’s existing search visibility<\/li>\n
  2. Keyword group that you are actively trying to rank higher<\/li>\n<\/ol>\n

    Let me show you how to select keywords for each keyword group. But before we do, let’s take a look at an example of why we want to track keywords in the first place.<\/p>\n

    Why do you need to monitor keyword ranking?<\/h2>\n

    Knowing and tracking keyword ranking (=search visibility) for your site is critical. Google updates its algorithms very often and if you happen to have an active site with 10 team members constantly updating it, you should really need to make sure what everybody is doing is not affecting your site’s search visibility.<\/p>\n

    Let me show you an example.<\/p>\n

    Below is a screenshot of the Google Search Console (GSC) data of one of the sites that I worked on. You probably think what is wrong with this GSC data other than the traffic seems a little higher before the holidays, then a little lower during and after it. Actually, something really bad was going on.<\/p>\n

    \"GSC<\/p>\n

    One of the team members updated some code on the site without realizing that the updated code had caused to add nodinex robots tag on thousands of pages. Since it was the holiday season, for this particular site. organic traffic tends to be lower during that period. As a result, we couldn’t really see anything wrong by just looking at the GSC data (image above). Fortunately, we had set up a search visibility monitoring by tracking rankings of roughly one hundred keywords.<\/p>\n

    It’s pretty clear from the image below that something was going on. After seeing a huge drop in search visibility data, upon crawling the site, it revealed the noindex tag issue.<\/p>\n

    \"\"<\/p>\n

    To confirm the issue, when filtered the GSC data and focused on the affected pages, that’s when we saw the issue clearly with the GSC data (image below).<\/p>\n

    So the key message here is even though we might have been able to identify the issue with just the GSC data in the end at some point in time, but by having the keyword tracking tool we were able to identify the issue much earlier and minimize the damage that was caused by the noindex tag.<\/p>\n

    \"GSC<\/p>\n

     <\/p>\n