{"id":2013,"date":"2014-10-28T22:42:43","date_gmt":"2014-10-29T02:42:43","guid":{"rendered":"http:\/\/digitalreadymarketing.com\/?page_id=2013"},"modified":"2016-03-31T12:01:03","modified_gmt":"2016-03-31T16:01:03","slug":"seo-analysis-explanation","status":"publish","type":"page","link":"https:\/\/digitalreadymarketing.com\/seo-analysis-explanation\/","title":{"rendered":"SEO Analysis Explanation"},"content":{"rendered":"

This page explains each SEO items in the SEO analysis we carried out.<\/p>\n

 <\/p>\n

Total pages on the site<\/h2>\n

We use both crawling tool (screaming frog) and Google index to find out how many pages are on the site.<\/p>\n

It is common that page index by Google exceeds the pages we found using crawling tool.<\/p>\n

This is because we deployed the crawling tool from home page only whereas Google enters the site from multiple locations and not only from home page. In addition Google can also find pages on the site by following back links from other sites and not only from crawling home page.<\/p>\n

What we like to see is small differences in the number, because if the difference is large, it indicates the linking structure of the site might be broken somewhere because there are pages that Crawl could not reach.<\/p>\n

General site architecture<\/h2>\n

In this section we investigate high level overview of how the site is structured.<\/p>\n

Is the home page 302 redirected?<\/h3>\n

Some sites redirect the root domain URL to an existing home page without utilizing 301 redirect\u00a0but instead a 302\u00a0redirect <\/a>or sometimes a\u00a0303 redirect<\/a>.<\/p>\n

This prevents all the back link juice accumulated by the root domain URL being passed to the existing home page.<\/p>\n

For example:\u00a0www.phillips66.com<\/strong><\/p>\n

The domain is 302 redirected to\u00a0http:\/\/www.phillips66.com\/EN\/Pages\/index.aspx which means all the back link juice gained by the root domain URL is not passed to the home page.<\/p>\n

As you can see from the image below (Majestic data<\/a>), 83,297 links are pointing to the domain!<\/p>\n

\"phillips66<\/a><\/p>\n

Number of pages with excess links (more than 100)<\/h3>\n

Traditionally, Google could only process 100 links per page, and this is why it became the bench mark for how many links a page should have.<\/p>\n

Matt Cutt has clarified over the years that this has changed for Google and now it can process more than 100 links per page (see videos below). However, from linking perspective, more links on a page will dilute the link juice\u00a0which means even if you have optimized your site for internal linking, having way too many links on the page will be a negative move.<\/p>\n