{"id":3822,"date":"2016-02-29T03:00:14","date_gmt":"2016-02-29T08:00:14","guid":{"rendered":"https:\/\/digitalreadymarketing.com\/?p=3822"},"modified":"2016-03-31T11:53:21","modified_gmt":"2016-03-31T15:53:21","slug":"ass-site-article-performance-two-weeks-post-publication","status":"publish","type":"post","link":"https:\/\/digitalreadymarketing.com\/ass-site-article-performance-two-weeks-post-publication\/","title":{"rendered":"ASS Site Article Performance – Two Weeks Post Publication"},"content":{"rendered":"

As I mentioned in the ASS January progress report<\/a>, last month we were busy setting up workflow for article creation, review, and upload.<\/p>\n

This month, we have been very busy\u00a0executing that process and so far we have published about 30 articles on the site.<\/p>\n

In this article, I want to share with you how these 30 articles are performing.<\/p>\n

Performance of\u00a0the first two batches of articles<\/h2>\n

We created two batches (15 articles each) based on two different buyer personas we developed<\/a>, one persona is “Mary” and the other is “John”.<\/p>\n

Mary’s articles were all published by February 9 and John’s articles were all published by February 21.<\/p>\n

How do we measure performance?<\/h3>\n

We use SEMrush.com<\/a> for tracking the keyword ranking. Since we are tracking multiple keywords, instead of just looking at each\u00a0individual keyword ranking, we use “Visibility Trend” to track the site performance.<\/p>\n

Visibility Trend is a calculated value based on Click Through Rate and the keyword ranking so a 100% visibility means a keyword is ranking in the 1st position.<\/p>\n

\"SEMrush<\/a><\/p>\n

Before we started adding articles on the site in 2016, the ASS site already had 53 published articles<\/a>. So we added keywords that are aligned with each of those 53 articles to get a baseline about one month before we started adding new articles.<\/p>\n

Performance for Mary’s articles<\/h3>\n

In SEMrush.com<\/a>, we can easily tag the keywords<\/a> and see how each page group is performing.<\/p>\n

As you can see from the graph below, Google started picking up new articles on the site as soon as few days after they were published.<\/p>\n

We initially published one article per day then increased it to two articles per day.<\/p>\n

It seems Google took about 10 days to start ranking the articles we published. The visibility climbed steadily for about a week after all 15 articles were published, then it started fluctuating a little bit\u00a0which is a typical pattern to see.<\/p>\n

\"Mary<\/a><\/p>\n

Performance for John’s articles<\/h3>\n

John’s keywords had a bit of overlap with some older articles so few of the keywords were already ranking on Jan 25th and this is why as you can see the baseline is not zero.<\/p>\n

We processed John’s articles a little differently by publishing two article each day for the entire batch. This means all 15 articles were up on the site after 8 days.<\/p>\n

It was interesting to see the ranking jumped right after the first 4 articles were published, which means two days after the we started posting John’s articles. Apparently one of the articles started ranking on position 13 (page 2) for the target keyword right away.\u00a0This particular keyword has 90 monthly search volume so this is pretty exciting result to see.<\/p>\n

This shows\u00a0how targeting low competition keyword<\/a> really helps and proves that the Keyword Difficulty Checker<\/a> we developed is working well.<\/p>\n

\"John<\/a><\/h3>\n

ASS site overall performance<\/h3>\n

As we can see from the based line, before publishing these two batches of 30 articles, overall ASS site had 4.33% visibility on January 24th.<\/p>\n

As of today (February 27th) the visibility is around 4.93%. This translates to 0.6% increase in visibility at this point.<\/p>\n

Considering these articles were published recently this is a pretty good\u00a0start.<\/p>\n

It will be interesting to see how these articles are performing in the next few months and after we follow the 8 steps formula\u00a0to rank niche sites<\/a>.<\/p>\n

\"Before<\/a><\/p>\n

\"ASS<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As I mentioned in the ASS January progress report, last month we were busy setting up workflow for article creation, review, and upload. This month, we have been very busy\u00a0executing that process and so far we have published about 30 articles on the site. In this article, I want to share with you how these […]<\/p>\n","protected":false},"author":1,"featured_media":3944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,38,2],"tags":[54,55],"class_list":["post-3822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-affiliate-program","category-case-study","category-seo","tag-ass-amazon-affiliate-site","tag-keyword-difficulty-checker"],"yoast_head":"\nASS Site Article Performance - Two Weeks Post Publication - Digital Ready Marketing<\/title>\n<meta name=\"description\" content=\"We published two brand new batches of articles and they are ranking pretty well. 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