{"id":3891,"date":"2015-12-31T06:00:50","date_gmt":"2015-12-31T11:00:50","guid":{"rendered":"https:\/\/digitalreadymarketing.com\/?p=3891"},"modified":"2019-10-23T14:53:20","modified_gmt":"2019-10-23T18:53:20","slug":"creating-buyer-personas-quick-dirty-facebook-data","status":"publish","type":"post","link":"https:\/\/digitalreadymarketing.com\/creating-buyer-personas-quick-dirty-facebook-data\/","title":{"rendered":"Creating Buyer Personas – Quick And Dirty With Facebook Data"},"content":{"rendered":"

\"buyers<\/a><\/p>\n

Ever since I started creating niche websites to make money as an affiliate marketer, I have been primarily focusing on creating articles that are product-focused. In other words, the articles are aiming at users who are already near to the end of the\u00a0purchase\u00a0funnel<\/a> (a.k.a buying funnel, buyers journey etc).<\/p>\n

This has worked pretty well because people who are at the end stage of the purchase funnel have already done their research and just need a bit of “push” towards the product choices that they have pretty much already decided to buy in their minds.<\/p>\n

Why creating buyer personas if it’s going well?<\/h2>\n

However, when I looked at the user interaction with the sites as a whole (bounce rate), they tend to be really high (= bad). In other words, people who land on the page would just leave the site without visiting other pages on the site.<\/p>\n

This has been happening to the websites with site navigation optimized and sites that have not. This means even if the site is easy for users to navigate, they still just leave the site.<\/p>\n

So, to further improve my websites, I have decided to take it a notch higher by implementing the “buyer persona” concept. It’s a similar concept to market segmentation but much finer targeting. Essentially we need to come up with a fictitious person based on the target market data.<\/p>\n

The immediate problem I encountered was the work required to gather the market data. After reading and researching various resources online and offline, apparently conducting interviews would be the most accurate way to get the necessary data.<\/p>\n

Here are the books I found.<\/p>\n

1)\u00a0Buyer Persona<\/a> by\u00a0Adele Revella<\/a><\/p>\n

Apparently, the book was\u00a0Named one of Fortune Magazine\u2019s \u201c5 Best Business Books\u201d in 2015<\/b><\/p>\n

2) \u00a0The Essential Persona Lifecycle: Your Guide to Building and Using Personas<\/a> by\u00a0Tamara Adlin<\/a>\u00a0&<\/span>\u00a0<\/span><\/span><\/span>John Pruitt<\/a><\/span><\/span><\/p>\n

Use Facebook data to create buyer personas<\/h2>\n

Since I have a limited resource, I decided to use only online data to develop buyer personas for my sites.<\/p>\n

The method I picked is to use Facebook Audience Insight<\/a>.<\/p>\n

If you have ever run a Facebook Ads, you are probably familiar with this tool. It basically lets you filter Facebook users based on various parameters.<\/p>\n

The video below explains a process I went through to create the buyer persona “John Smith”.<\/p>\n

As you can see, creating a buyer persona allows you to communicate with your team more precisely what kind of content to create and what kind of wordings should be used.<\/p>\n

\"Hunting<\/a><\/p>\n

Video explaining how I used Facebook data to create the persona “John Smith”<\/h3>\n