{"id":830,"date":"2014-06-29T17:51:12","date_gmt":"2014-06-29T21:51:12","guid":{"rendered":"http:\/\/digitalreadymarketing.com\/?page_id=830"},"modified":"2015-12-04T12:00:03","modified_gmt":"2015-12-04T17:00:03","slug":"google-webmaster-tools-gwmt-guide","status":"publish","type":"page","link":"https:\/\/digitalreadymarketing.com\/google-webmaster-tools-gwmt-guide\/","title":{"rendered":"Google Search Console Guide &#8211; A.k.a. Google Webmaster Tools (GWT) Guide"},"content":{"rendered":"<h2>What is Google Search Console (GSC), a.k.a Google Webmaster Tools (GWT)?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3742 size-medium\" src=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/06\/GSC-image-300x69.png\" alt=\"GSC image\" width=\"300\" height=\"69\" srcset=\"https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/06\/GSC-image-300x69.png 300w, https:\/\/digitalreadymarketing.com\/wp-content\/uploads\/2014\/06\/GSC-image.png 531w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Google Search Console\u00a0is a collection of very powerful tools that every WordPress site owners should use. Considering Google is the most dominant search engine in many countries, having access to a set of tools that not only allows you to know what Google thinks about your site but also lets\u00a0you to communicate with Google is invaluable.<\/p>\n<h2>What to expect from this Google Search Console (GSC) guide?<\/h2>\n<p>The guide is largely divided into two sections.<\/p>\n<p>In the first section, we created a list of videos for\u00a0each function in GSC for you to get a good general idea of what each tool does. If you are not familiar with any of the tools this would be a\u00a0good starting point.<\/p>\n<p>In the second section, we attempt to answer some of the commonly asked GSC related questions as well as\u00a0how GSC can be used to solve SEO issues.<\/p>\n<h2>Google Search Console\u00a0Guide table of contents<\/h2>\n\n<table id=\"tablepress-2\" class=\"tablepress tablepress-id-2\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Topics<\/th><th class=\"column-2\">Posts<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><strong>Introduction<\/strong><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/introduction-overview-google-webmaster-tools\/\">Overview of Google Webmaster Tools<\/a><\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><strong>Search Appearance<\/strong><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/search-appearance-google-webmaster-tools-guide\/\">Search Appearance Tools Overview<\/a><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/search-appearance-structured-data-google-webmaster-tools-guide\/\">Structured Data<\/a><\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/search-appearance-data-highlighter-google-webmaster-tools-guide\/\">Data Highlighter<\/a><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/search-appearance-html-improvements-google-webmaster-tools-guide\/\">HTML Improvements<\/a><\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/search-appearance-sitelinks-google-webmaster-tools-guide\/\">Sitelinks<\/a><\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\"><strong>Search Traffic<\/strong><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/search-traffic-overview-google-webmaster-tools-guide\/\">Search Traffic Tools Overview<\/a><\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"https:\/\/digitalreadymarketing.com\/search-traffic-search-analytics-google-webmaster-tools-guide\/\">Search Analytics<\/a><\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/search-traffic-links-site-google-webmaster-tools-guide\/\">Links to Your Site<\/a><\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/manual-actions-google-webmaster-tools-guide\/\">Manual Actions<\/a><\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/internal-links-google-webmaster-tools-guide\/\">Internal Links<\/a><\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"https:\/\/digitalreadymarketing.com\/international-targeting-google-webmaster-tools-guide\/\">International Targeting<\/a><\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\"><strong>Google Index<\/strong><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/google-index-google-webmaster-tools-guide\/\">Index Status, Content Keywords, Remove URLs<\/a><\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\"><strong>Crawl<\/strong><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/crawl-errors-google-webmaster-tools-guide\/\">Crawl Errors<\/a><\/td>\n<\/tr>\n<tr class=\"row-16\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/crawl-stats-google-webmaster-tools-guide\/\">Crawl Stats<\/a><\/td>\n<\/tr>\n<tr class=\"row-17\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/fetch-google-google-webmaster-tools-guide\/\">Fetch as Google<\/a><\/td>\n<\/tr>\n<tr class=\"row-18\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"https:\/\/digitalreadymarketing.com\/robots-txt-tester-google-webmaster-tools-guide\/\">Robots.txt Tester<\/a><\/td>\n<\/tr>\n<tr class=\"row-19\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/sitemaps-google-webmaster-tools-guide\/\">Sitemaps<\/a><\/td>\n<\/tr>\n<tr class=\"row-20\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/url-parameters-google-webmaster-tools-guide\/\">URL Parameters<\/a><\/td>\n<\/tr>\n<tr class=\"row-21\">\n\t<td class=\"column-1\"><strong>Security Issues<\/strong><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/security-issues-resources-google-webmaster-tools-guide\/\">Overview<\/a><\/td>\n<\/tr>\n<tr class=\"row-22\">\n\t<td class=\"column-1\"><strong>Other Resources<\/strong><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/security-issues-resources-google-webmaster-tools-guide\/\">Structured Data Testing Tool<\/a><\/td>\n<\/tr>\n<tr class=\"row-23\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/security-issues-resources-google-webmaster-tools-guide\/\">Structured Data Markup Helper<\/a><\/td>\n<\/tr>\n<tr class=\"row-24\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/security-issues-resources-google-webmaster-tools-guide\/\">Email Markup Tester<\/a><\/td>\n<\/tr>\n<tr class=\"row-25\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/security-issues-resources-google-webmaster-tools-guide\/\">Google Places<\/a><\/td>\n<\/tr>\n<tr class=\"row-26\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/security-issues-resources-google-webmaster-tools-guide\/\">Google Merchant Center<\/a><\/td>\n<\/tr>\n<tr class=\"row-27\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/security-issues-resources-google-webmaster-tools-guide\/\">PageSpeed Insights<\/a><\/td>\n<\/tr>\n<tr class=\"row-28\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><a href=\"http:\/\/digitalreadymarketing.com\/security-issues-resources-google-webmaster-tools-guide\/\">Custom Search<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-2 from cache -->\n<h2>How to use Google Search Console to solve SEO issues<\/h2>\n<p>There are so many things that GSC can do it&#8217;s just unbelievable!<\/p>\n<ul>\n<li><a href=\"http:\/\/digitalreadymarketing.com\/search-appearance-data-highlighter-google-webmaster-tools-guide\/\">Apply Structured Data<\/a> without adding any code to your site<\/li>\n<li>Improve internal linking<\/li>\n<li>Monitor hacking<\/li>\n<li>Monitor server status<\/li>\n<li><a href=\"http:\/\/digitalreadymarketing.com\/bulk-url-page-authority-checker\/\">Capture more link juice<\/a><\/li>\n<li>Communicate better with Google about your site structure<\/li>\n<li>Block Google from indexing certain pages<\/li>\n<li>Remove already index pages from search results<\/li>\n<li>See how Google sees your site<\/li>\n<li><a href=\"http:\/\/digitalreadymarketing.com\/open-chinese-japanese-encoding-gwmt-csv-file\/\">How to open Chinese \/ Japanese character GWT CSV file<\/a><\/li>\n<\/ul>\n<h2>Some commonly asked Google Search Console\u00a0questions<\/h2>\n<h3>What is Google Search Console? What is it used for?<\/h3>\n<p>Google has done a great job incorporating many features in Google Webmaster Tools for site owners\u00a0to access search data as well as tools to communicate with Google. Think of it as a collection of tools to help you communicate with Google about your website and to rank higher.<\/p>\n<h3>Are there\u00a0alternatives to Google Webmaster Tools?<\/h3>\n<p>It really depends on which aspects of Google Webmaster Tools we are talking about.<\/p>\n<p>For example,<\/p>\n<ul>\n<li>There are many site audit tools out there that could provide better recommendations than the HTML improvements that GWT provides.<\/li>\n<li>There are tools out there such as <a href=\"https:\/\/digitalreadymarketing.com\/go\/semrush\" target=\"_blank\">SEMrush<\/a>.com that could partially substitute search queries data but those tools can never substitute GWT because they use estimation rather than actual data provided to you in GWT.<\/li>\n<li>Moz.com, Majestic.com and Ahrefs.com can potentially substitute the back link data in GWT and in fact these services are much more powerful.<\/li>\n<li>Applying Schema code is a much better alternative to Data Highlighter since Schema code is supported by all major search engines (Bing, Yahoo, Yandex).<\/li>\n<li>Screaming frog can be used to find 404 errors, but not to the extend Google could because some errors are found by Google tracking back backlinks from other websites, whereas Screaming Frog crawl links within your site only.<\/li>\n<\/ul>\n<p>On the other hand, Sitelinks, Crawl Stats, Sitemaps, URL Parameters are tools used for you to communicate with Google about how to process your site and for Google to show you how they are processing it.<\/p>\n<p>In summary, there are some tools that could partially substitute GWT but not all of them.<\/p>\n<h3>What is the difference between Google Webmaster Tools and Google Analytics?<\/h3>\n<p>Google Analytics tracks visitors to your site and tells you where your site visitors are from and how they navigate your site, whereas Google Webmaster Tools are a set of tools to help you maximize your website\u2019s search visibility on Google.<\/p>\n<p>We strongly recommend all of our members to set up both services since they are both very powerful tools and free to obtain.<\/p>\n<h3>Would you recommend beginners to SEO to start with Google Webmasters Tools?<\/h3>\n<p>Disregard to beginner or not beginner, Google Webmaster Tools provide powerful information for you to rank your site higher. If you own a website and Google is the main search engine in your country, having a GWT is a must.<\/p>\n<h3>How does Google Webmaster Tools compare to Bing&#8217;s Webmaster Tools?<\/h3>\n<p>They both do a good job reporting very useful information respectively to each search engine. Having said that, \u201cIndex Explorer\u201d from BWMT shows your site in tree structure, which GWT does not have.<\/p>\n<h3>Are impressions in Google Webmaster Tools search queries for exact, phrase, or broad match?<\/h3>\n<p>They are exact match. Say someone search for \u201cbuy Nike shoes in NY\u201d that will appear as the search query. The reason you may not see such long string search query is that GWT only shows top 2000 search queries for your site.<\/p>\n<h3>How accurate is the search query data in Google Webmaster?\u00a0&#8211; Note: Search Query is now <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6155685?hl=en\" target=\"_blank\">Search Analytics<\/a><\/h3>\n<p>Let\u2019s just say it is not 100% accurate but accurate enough to help you make SEO decisions.<\/p>\n<p>The Search Query report is now called Search Analytics report (Sounds like Google Analytics &#8211; confusing?&#8230;. I know) and the data is calculated differently.<\/p>\n<p>Below is a list of things that are different<\/p>\n<h4>Comparison with old Search Queries Report data<\/h4>\n<p>Data in the Search Analytics report is much more accurate than data in the older Search Queries report, and it is calculated differently. Here is a summary of the differences:<\/p>\n<ul>\n<li><strong>Individual page impression counts merged.<\/strong> The old Search Queries report counts every single page in the search results as an impression; the new Search Analytics report counts all links to the same site as a single impression (unless you <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6155685?hl=en#urlorsite\">group, filter, or compare by page<\/a>).<\/li>\n<li><strong>Search properties and devices separated.<\/strong> The old Search Queries report has an option to filter by Web, Image, Mobile and Video, where Mobile means web searches from a mobile device. Mobile and desktop search metrics were combined for both images and videos. In the new Search Analytics report, the device type and the search type are separate.<\/li>\n<li><strong>Coverage and partial counts differ.<\/strong> The old Search Queries report and the Search Analytics report have different thresholds for how much data to store. This means that data coverage might not be the same for both reports, and summed values might be different between the two reports.<\/li>\n<li><strong>Image click count reduced.<\/strong> The new Search Analytics report counts only clicks on an expanded image (or on the &#8220;visit page&#8221; link) in an Image Search result that points to your page. The older Search Queries report counted any click on an image, expanded or not, in both Web Search and Image Search. This means that the click count will be lower, but more meaningful, in this new report.<\/li>\n<li><strong>Data consolidated by full domain.<\/strong> If you own multiple hosts in a domain (for example, www.example.com and example.com), you might see your click and impression counts drop for each host. Why? The old Search Queries report often assigned click, impression, or other data by domain name, where a domain might span multiple hosts. So, for example, a click on a link to www.example.com might be counted for both www.example.com and example.com accounts. In order to avoid this double counting, the new Search Analytics report now assigns all click, impression, and other search data to a single, complete host name. So, for example, a click or impression on www.example.com will only be counted toward www.example.com, and not to m.example.com, example.com, or any other variations. As a result, you might see lower totals for a specific account, but this does not reflect changed search traffic or user behavior, only an accounting change that ensures more accurate information for each account.<\/li>\n<\/ul>\n<p>As a note, just like any analytics tools, there is not tool that can give you 100% accuracy but as long as the data sampling method is consistent, it is a reliable enough data to make decision upon it.<\/p>\n<h3>Why does Google Webmaster Tools show so many 404 broken links generated by JavaScript?<\/h3>\n<p>It is because the JavaScript generated URLs that do not lead to appropriate destination and Google detected it as a 404 error.<\/p>\n<h3>Does Google Webmaster Tools counts clicks on PPC results to calculate CTR for your website?<\/h3>\n<p>No it does not. All the data presented in GWT is organic search related only and no paid search data is included.<\/p>\n<h3>Do I need to submit a sitemap to Google Webmaster Tools if I am using XML Sitemaps on WordPress?<\/h3>\n<p>It is a good practice, even though you can also add it in Robots.txt to notify Google and other search engines where the XML Sitemaps are located.<\/p>\n<h3>Googlebot activity in the last 90 days gone down, should I be worried about it?<\/h3>\n<p>Maybe. It really depends on what you mean by down. Did you move to a new server so Google can download your site faster? Did you create more content recently? Maybe your site is down so often that Google cannot access?<\/p>\n<p>This is a very good example of why <a href=\"https:\/\/digitalreadymarketing.com\/affordable-seo-packages\/\" target=\"_blank\">joining our membership<\/a> is beneficial. If you see something abnormal, let us know and we can help you find out the cause.<\/p>\n<p>It\u2019s time to gather more information to answer that question!<\/p>\n<h3>Do I have to add both\u00a0www and non-www version in GWT\u00a0?<\/h3>\n<p>If your site has a redirect in place to ensure only one version of URL gets indexed by Google then there isn\u2019t really a point in adding both. However, if your site has had both versions before then it\u2019s a good idea to add both versions for monitoring purpose. Also, carry out site audit to ensure there is no duplicate content issue caused by www. and non-www. versions of your site.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Google Search Console (GSC), a.k.a Google Webmaster Tools (GWT)? Google Search Console\u00a0is a collection of very powerful tools that every WordPress site owners should use. Considering Google is the most dominant search engine in many countries, having access to a set of tools that not only allows you to know what Google thinks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3743,"parent":0,"menu_order":6,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-830","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Search Console Guide - a.k.a. Google Webmaster Tools (GWT) Guide - Digital Ready Marketing<\/title>\n<meta name=\"description\" content=\"Google Webmaster Tools (GWT) is totally free yet it is one of the most underutilized SEO tools. Find out how to get the most out of it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalreadymarketing.com\/google-webmaster-tools-gwmt-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search Console Guide - a.k.a. Google Webmaster Tools (GWT) Guide - Digital Ready Marketing\" \/>\n<meta property=\"og:description\" content=\"Google Webmaster Tools (GWT) is totally free yet it is one of the most underutilized SEO tools. 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